Vision and Mission

The International Rugby Experience is designed as a state of the art, interactive experience to celebrate the sport of rugby on a global scale, cementing Limerick’s standing as one of the great centres of rugby.

mission and vision
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Our aim is to provide a new space to draw visitors to Limerick, as well as providing a new hub for the local community.

Designed by world renowned architect Níall McLaughlin, this new 7-story red brick building is located in Limerick City Centre on the main thoroughfare at 40 O’Connell Street and will provide a new space to draw visitors to Limerick, as well as providing a new hub for the local community. In addition to a world class interactive experience, also included is a ground floor retail area at the corner of O’Connell Street and Cecil Street and a first-floor café directly overhead.

The building also contains a number of unique event spaces which will be further draws to the building and Limerick generally. It is anticipated that these unique event spaces would be used by the wider community for cultural, arts, heritage and educational presentations.

paul oconnell

Since the very beginning, it was envisaged this Experience will be one of the best of its kind in the world and we can’t wait to really bring it to life for Limerick, and to the global stage.

Ex Lions, Ireland and Munster captain and International Rugby Experience Chairman Paul O’Connell

Wider impact on Limerick and the tourism landscape.

An independent economic impact study has determined the International Rugby Experience will drive approximately €50 million in tourism revenue to the Limerick and Mid-West region in the five years after the doors open, with some €14m of that coming from overseas visitors. It is projected that a further 70 jobs will be supported in the local tourism economy through direct and indirect tourism service provision. This is in addition to the 100+ jobs created during the construction phase of the development.

    mission and vision
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    Our stated aims are as follows:

    • To promote the advancement of community development, including rural or urban regeneration and the advancement of the arts, culture, heritage or sciences, and
    • To promote the social, physical and economic regeneration of Limerick City Centre by establishing the International Rugby Experience which will celebrate the sport of rugby through the means of a visitor experience and the hosting of lectures, cultural and civic events for the benefit of the community and visitors to the city.